A selection of digital work for client websites. I can assist with detailed site analysis, to working out a plan of action to communicate to your site user, through to custom designs optimised for user experience.


Shopify templated site for global composite decking brand, Trekker.

Pain Point: The client had an existing site that had become confused and outdated due to lack of time to update. Client required the site to have more content and feel accessible to both residential and commercial customers.
Solution: Create a user experience map and site layout that could easily be navigated, along with dedicated areas for technical advice and upsell of products. Focus on vivid imagery with clean, high-end design that mirrors the brand identity.

Project Deliverables:
Install and personalise Shopify premium template
Custom form coding at checkout
CSS coding to remove pricing
Inventory organisation


Shopify templated site for local gift retailer, Happydashery.

Pain Point: The client had a basic DIY shopify site that needed re-imagining to attract a more discerning customer, and to align with the new branding design.

Solution: Create a playful, colourful site with a block grid design that was easy to navigate and mirrored the look and feel of the retail store. Focus on upselling gift wrapping, add-on purchases like greetings cards and include a blog to maximise SEO.

Project Deliverables:
Install and personalise Shopify premium template
Inventory organisation and overhaul of product categorisation
Product and lifestyle photography creation
SEO audit and optimisation

Fox + Feather

Shopify templated site for fashion store, Fox + Feather.

Pain Point: The client had outgrown their DIY shopify site and needed a new site that could cope with increased footfall and appear more professional.

Solution: Starting with the inventory, recategorising and tagging products in a way that was easier to navigate. Create a brand story page, blog for SEO optimisation and a more engaging home page with better UX.

Project Deliverables:
Install and personalise Shopify premium template
Installation of apps to enhance search and product categorisation
Implement branding to enhance site look
Inventory organisation


Shopify templated site for Austin fashion store, Cove.

Pain Point: Update the existing site to implement new brand identity and add enhanced ways for users to view collections & products.

Solution: Install a new template with increased functionality, including video and large format image viewer. Add new brand look through colour-blocking and rich lifestyle imagery.

Project Deliverables:
Install and personalise Shopify premium template
Build custom page templates
Implement new branding throughout the site and digital marketing


Squarespace site for stained glass artist, Monti.

Pain Point: Client required an update to DIY Squarespace site which needed custom additions to improve functionality. The site needed to fulfil requirements to have scheduled product launches and convey the sense of originality of the brand.

Solution: Build a custom Squarespace template that provides content even when products are not available to buy. Add quirky design touches to give a completely custom experience. Training was also provided to the client so they could manage the site themselves.

Project Deliverables:
Build custom template to include new branding
Extensive custom CSS for various bespoke design elements
CSS countdown launch clock
Animations & custom cursor